Terms · klikkie Creator Program
These Terms govern the relationship between klikkie and the people taking part in the klikkie Creator Program (hereinafter "Creator"). Read them carefully — they become binding the moment we accept your application.
1. Scope
These Terms apply to all dealings between klikkie B.V., trading under the brand name klikkie, and the Creator within the klikkie Creator Program.
2. Eligibility
- You are at least 18 years old and have full legal capacity
- You reside in Germany, Austria, or Switzerland
- You hold a bank account in the EU or SEPA area
- klikkie has expressly accepted your application
3. Application & Acceptance
Applications are submitted via the form at creator.klikkie.com, including an application video of approximately 20 seconds. klikkie decides on acceptance at its sole discretion. There is no entitlement to be admitted to the program. A contractual relationship comes into existence only once klikkie has accepted your application in writing or text form.
4. Content Requirements
As a Creator, you post at least two (2) short videos per day on the Instagram and TikTok profiles set up for you by klikkie. The videos must:
- showcase klikkie products authentically
- align with klikkie's brand guidelines
- be free of unlawful, discriminatory, or offensive content
The format (talking-head, POV, cuts, captions) is up to you, as long as the content drives viewers towards a klikkie purchase.
5. Ownership of the Creator Accounts
The Instagram and TikTok accounts set up for you by klikkie (the "klikkie Profiles") are and shall remain the exclusive property of klikkie. klikkie provides you with the login credentials; you are authorised and obliged to log in, post content, and engage with the community.
Upon termination of the program for any reason, the klikkie Profiles, including all content, followers and other data, shall remain entirely and permanently with klikkie. The login credentials will be changed upon termination.
6. Usage & Intellectual Property Rights
You grant klikkie an exclusive, worldwide, unrestricted (in time, territory and content) right of use to all content created within the program (including videos, images, text, voice). This includes in particular the right to:
- use the content across all klikkie brand channels
- run the content as paid advertisements ("Partnership Ads") via the klikkie accounts
- edit, shorten, subtitle, and adapt the content for different platforms
- use the content worldwide for marketing, PR, and sales purposes
- grant sub-licences to affiliates and partners
6.1 Partnership Ads on your personal account (optional)
klikkie may additionally run your videos as paid Partnership Ads via your personal Instagram and TikTok account only if you expressly permit this. General consent is given actively as an opt-in during onboarding or at any time via the Creator Dashboard, and can be revoked at any time with effect for the future.
Per-ad platform confirmation: In addition to your general consent, a Collaboration request must be confirmed on the relevant platform (Instagram, TikTok) for each individual Partnership Ad. Concretely, this means:
- klikkie sends you an official "Branded Content" or "Paid Partnership" request via Instagram or TikTok
- You confirm this request through the native platform function within your account
- Only after your confirmation will we link the ad video with your account and run it
- You are required to review and confirm incoming requests promptly (typically within 48 hours), provided there are no reasons against doing so
Repeated, unfounded refusal of the platform-level confirmation may be treated as a performance impediment under § 13.1.
If you have not given general consent or have revoked it, we will run Partnership Ads exclusively via your klikkie Profile. Your Commission (§ 7.1) and Content Royalty (§ 7.2) remain unaffected.
7. Compensation
7.1 Commission
You receive a Commission of 20% on the net sale price of all orders placed via your personal discount code. The decisive point in time is the receipt of payment by klikkie. In the event of cancellations or returns, the Commission lapses pro rata.
7.2 Content Royalty
If a video created by you is run by klikkie as a paid advertisement, you additionally receive a Content Royalty of 3% of the ad budget demonstrably spent by klikkie on that advertisement.
7.3 Duration of the Content Royalty
The Content Royalty runs for as long as the respective advertisement is actively served by klikkie. As soon as klikkie ends or pauses an ad, the Royalty for that video ends as well.
klikkie notifies you immediately (usually within 24 hours) about the discontinuation of an ad, via email or the Creator Dashboard.
7.4 Payout
Payout of your Commission and Content Royalty is made monthly, by the 15th of the following month, exclusively via bank transfer to the EU bank account you provided. Amounts below 50 € are carried over to the following month. The breakdown is shown transparently in the Creator Dashboard.
8. Free Products
klikkie provides you, free of charge and in sufficient quantity, with the products needed for your content (photo books across all available categories, photo subscription, prints, and new cover drops). klikkie covers shipping within the SEPA area.
You may use these products personally or give them as gifts. Commercial resale is not permitted.
9. Brand Guidelines
You undertake to portray klikkie and its products in an authentic and positive light. You shall not create content that:
- is discriminatory, offensive, sexist, racist, or otherwise objectionable
- violates applicable law
- infringes third-party rights (copyright, personality rights, trademark rights)
- negatively depicts or promotes competing brands or products
- contains political, religious, or ideological messaging
10. Advertising Disclosure
The klikkie Profiles on Instagram and TikTok are klikkie brand channels. The Creator is therefore not obliged to mark videos organically posted on these profiles as advertising.
As soon as klikkie runs a video as a paid advertisement (Partnership Ad), klikkie assumes all legal disclosure obligations under the Telemedia Act (TMG), the Act Against Unfair Competition (UWG), the Interstate Media Treaty and any other applicable regulations. The Creator does not need to take any action in this case.
11. Taxes & Social Security Contributions
You are solely responsible for the proper taxation of your income from the klikkie Creator Program, as well as for any social security contributions, KSK (Artists' Social Insurance) contributions, or trade registrations. For compensation above the statutory tax-free allowance, you are required to provide klikkie with a valid Tax Identification Number.
12. Confidentiality
Internal information received within the program (e.g. ad budgets, performance data, strategic plans, price calculations, advance cover drops) is to be treated as strictly confidential and may not be shared with third parties during or after the program ends.
13. Term & Termination
Participation in the program is open-ended. Either party may terminate participation at any time by giving 14 days' notice in text form (email suffices).
13.1 Ordinary termination by klikkie
klikkie reserves the right to ordinarily terminate participation, in particular for the following reasons:
- content performance falls demonstrably below the agreed minimum requirements for a period of at least 90 days (e.g. continuously low sales via the code, low reach, or weak engagement)
- klikkie's strategic direction requires an adjustment of the Creator Program
- the partnership does not work for both parties on a lasting basis
Before termination for performance reasons, you will, as a rule, be informed in advance and given the opportunity to improve performance within 30 days.
13.2 Extraordinary (immediate) termination by klikkie
klikkie may terminate immediately if good cause exists. Good cause exists in particular in the following cases:
- serious breach of brand guidelines (§ 9), in particular the publication of discriminatory, unlawful, or reputation-damaging content
- breach of content requirements (§ 4), e.g. repeated falling short of the minimum posting frequency after warning
- negative or disparaging portrayal of klikkie, its products, or employees
- negative or promotional portrayal of competing brands
- demonstrable misrepresentation during application or onboarding
- misuse, commercial resale, or embezzlement of provided products
- breach of the confidentiality obligation (§ 12)
- breach of Instagram or TikTok's terms of use leading to a potential account suspension
- criminally relevant conduct that could reflect on klikkie
13.3 Effects of termination
Upon termination of the program, regardless of reason, the following applies:
- Commissions already earned will be settled with the next regular payout
- The Content Royalty ends on the day klikkie ends the respective ad
- The klikkie Instagram and TikTok Profiles remain entirely with klikkie (see § 5); login credentials will be changed
- Your personal discount code is deactivated with immediate effect
- The rights of use to your existing content for klikkie (§ 6) remain in force
- Free products already in your possession remain with you; announced but not yet shipped deliveries lapse
14. Liability
klikkie is liable only for damages arising from intent or gross negligence. Liability for loss of profit, indirect damages, and consequential damages is excluded, except where mandatory statutory provisions provide otherwise.
15. Privacy
Processing of your personal data is carried out in accordance with the GDPR and klikkie's privacy policy, available at klikkie.com/datenschutz.
16. Changes to these Terms
klikkie is entitled to amend these Terms, for example in the event of changes in law or material program updates. Changes will be notified to you in text form (email) at least 30 days prior to taking effect. If you do not object within this period, the amended Terms shall be deemed accepted. In case of objection, klikkie is entitled to a special right of termination.
17. Final Provisions
The laws of the Federal Republic of Germany apply, excluding the UN Convention on Contracts for the International Sale of Goods. Exclusive place of jurisdiction for all disputes is Berlin, provided that the Creator is a merchant, a legal person under public law, or a special fund under public law.
Should individual provisions of these Terms be invalid in whole or in part, the validity of the remaining provisions shall remain unaffected. In place of the invalid provision shall come the valid arrangement that most closely matches the economic purpose of the invalid provision.