"Personal newborn gift" often gets translated as "a gift with a name on it". That's personalised, not personal. A truly personal gift says something about these parents, this child, this relationship.

Four ways to make a klikkie gift personal, with examples.

1. Personal through content: put the photo book together yourself

Don't make the parents put it together, do it yourself. Use a shared chat group to gather photos from the family weekend, the baby shower or the pregnancy and turn them into a Pocket photo book. Wrap it and give it on the first birthday.

Why it is personal: you picked the photos, set the order, wrote the message. No other gift is the same.

Price: Pocket from 12 euro, Large from 25 euro. Time: an hour in the app.

When not: if you don't have access to the photos or the relationship is too recent for a gesture this personal.

2. Personal through function: the subscription is the channel

A klikkie photo subscription isn't personal because of the object, but because of what it makes possible. Parents pick 10 photos in the app each month, klikkie prints them and sends them in a black envelope.

Why this is personal: you're not giving a thing that gets lost in the nursery, you're giving a recurring ritual that opens up the first months. Every month the mother opens an envelope with her own photos. More personal than a name on a romper.

Price: 30 euro for 3 months, 55 euro for 6 months, 95 euro for 12 months.

When not: if the parents already have a similar subscription. Ask in advance.

3. Personal through delivery: a handwritten letter with the gift

Sometimes it's not the gift that makes it personal, but the card with it. A real handwritten letter on half an A4 turns even a Memory Box or a gift card into something personal.

Example: the klikkie Memory Box (15 euro) plus a letter where you explain why you picked this gift and what you hope for the child. The object is standard, the handover is personal.

Why it works: parents get ten gifts without a card and one with a handwritten letter. They remember that one.

Price: costs nothing extra.

When not: if you keep putting it off and the note ends up being two lines. Rather nothing at all.

4. Personal through combination: two klikkie gifts that fit together

One klikkie product is a gift. Two klikkie products that belong together become a thoughtful package.

Example 1: a 3-month photo subscription (30 euro) plus the Memory Box (15 euro). Prints come in each month, the box keeps the favourites and the first little things.

Example 2: a 6-month photo subscription (55 euro) plus the Starter Set (35 euro). The prints arrive, the Starter Set gives parents the album to stick them in.

Why this is personal: you show you thought about how the two come together, not that you ordered something in one click.

What often doesn't make it personal

Just a name on the gift. A mug, sock or wall plaque with "Sophie" on it is personalised, not automatically personal.

Engraving a date of birth. Nice on a first piece of jewellery, quickly dated on a wooden letter on the wall.

Complicated wrapping. A good gift doesn't need three ribbons and confetti.

More examples in our newborn gift guide or browse the newborn gift collection.