Make videos that make people want to buy.
This isn't a manifesto. These are the most important things you need to know so your content works for klikkie. Read it in 5 minutes.
The 8 things that decide it all.
- The book is the star. You're the voice.
- 2+ videos per day, vary them.
- klikkie always lowercase.
- Speak casually, never formally.
- Daylight, vertical, no heavy filters.
- Never mention competitors.
- Have fun. People feel it.
- Ask us if anything's unclear.
Your goalWhat we want
A video is good when someone afterwards wants to order a klikkie book. Not "aww nice". Not "cool job". But: into the cart.
How you soundVoice in 4 sentences
Yes
- "Got 8,000 photos. Here are the 60 best ones."
- "My dog now has his own book."
- "The cover design is insane."
Not like this
- "Cherish every moment for eternity."
- "Experience the unique magic of your memories."
- "Premium quality for your loved ones."
How it looksLook in 4 rules
Real life beats studio. You at the kitchen table, by the window, in a café. No ring lights, no soft boxes. We want to see that you're a real person.
What you can film6 formats that work
Unboxing
Book arrives, you unpack it, first reaction. Classic.
Flip-Through
Book in your hand, slowly flipping through, chill music.
POV-Caption
"POV: you make something out of 12,000 photos." Caption does the job.
Talking-Head
You, the book, the story behind it. Direct and honest.
Gift Reveal
You hand it to someone, you film the real reaction.
Stack-Shot
Collection stacked, aesthetic, filmed from above.
How you startHooks that pull people in
The first 1.5 seconds decide whether someone keeps watching. Steal one.
- POV: you finally find a beautiful way to keep your photos
- Got 8,000 photos. Here are the 60 best ones
- My dog now has his own book and I'm crying
- My summer 2024, in one book
- When your partner needs a gift that won't end up in a drawer
- Nobody's talking about klikkie and I don't get why
What goes underneathCaptions, short and clickable
Hashtag mix per post: 2 brand (#klikkie #klikkiecreator) + 2 category (#photobook #travelbook) + 2 lifestyle (#cozyhome #travelmemories).
When you postTempo
Videos per day. Ideally once in the morning (10am–12pm), once in the evening (6pm–9pm). Across the week: at least 3 different products, 3 different formats.
Red linesWhat we really never want
Never
- Mentioning competitors (Cewe, Mixtiles, Pixory)
- Buzzwords like premium, smart, ultimate
- Heavy beauty filters
- Politics, religion, ideology
- Fake reactions or staged surprise moments
- Other people's images or stock photos
Instead
- klikkie as the hero, no comparisons
- Human, direct language
- Authentic look, daylight
- Personal moments
- Real reactions, even imperfect
- Your own photos and your own voice
Legal stuffCompliance in 30 seconds
- Music: only from the official TikTok and Instagram libraries.
- People in frame: only you, members of your household, or with their consent.
- Original content: no other people's photos, no stock images.
The full rules are in the Terms. When in doubt, ask us.
One last thingHave fun with it.
You're becoming part of a small, growing crew. We love every video. If something doesn't work, tell us. If you have an idea, send it. If something worries you, ask.
Write to us anytime: creator@klikkie.com