What grandparents actually want: more photos of the grandchild, and not just on WhatsApp.
klikkie gifts deliver those photos physically: the subscription to their address, a photo book of the first year, a framed portrait.
Five ideas below, with prices and when they fit.
Key Takeaways
Ask grandparents what they want for their birthday and the answer is almost always: nothing, a hug, and more photos of the grandchild. They don't always say the last one out loud, but it's in there.
They do get photos on WhatsApp. But for the generation grandparents come from, a physical print means something different. A photo on the fridge, in a frame, in a small book, they see every day. A photo on a phone they scroll past once.
Five klikkie gifts that bring the grandchild physically into their home.
1. Photo subscription delivered to their own address
The most direct fix. A klikkie photo subscription can be set to send the prints straight to the grandparents' address rather than the parents'. Every month an envelope with 10 new photos of the grandchild.
Why it works: they don't have to download an app or pick photos. Someone else (you, or the parents) makes the choice. They just get the envelope.
Price: 30 euro (3 months), 55 euro (6 months), 95 euro (12 months). Delivery to their address is included.
When not: if they live in another country with different delivery times. Check the shipping first.
2. A photo book of the grandchild's first year
The classic. Ask the parents for access to their favourite photos or pull them from a shared chat group, turn it into a Pocket or Large photo book and give it to the grandparents at Christmas, a birthday, Mother's Day or Father's Day.
Why it works: they have something to show visitors. It sits on the coffee table.
Price: Pocket from 12 euro, Large from 25 euro.
When not: if they already have a similar book. Ask.
3. A framed klikkie portrait
One good photo of the grandchild as a klikkie print, in a matte frame. 13×18 cm or 20×30 cm.
Why it works: it goes on the wall as soon as they open it. Ten years later it's still there.
Price: depends on the size and the frame. Reckon on 25 to 60 euro including framing.
When not: if they already have photos everywhere. Ask whether there's wall space left.
4. Other direction: a gift from grandparents to the grandchild
The headline works the other way around too. Grandparents are often looking for a gift for the newborn grandchild themselves. What they usually don't know: a klikkie photo subscription given by them is a gift that also keeps them in the picture for the first 12 months.
Why it works both ways: the parents pick photos that include the grandparents. Those photos land at the parents' address, and the grandparents see themselves back on the fridge.
For grandparents who are looking: a klikkie gift card of 6 or 12 months is a strong first-grandchild gift, especially if they're stuck for ideas.
5. Combination: photo subscription plus yearly photo book
The annual routine that works for grandparents. All year, prints of the grandchild arrive at their address through a photo subscription. Towards the end of the year you send them a Pocket photo book with the highlights of that year, as a Christmas or New Year gift.
Example: 12-month photo subscription (95 euro) plus a Pocket photo book (12 euro). For 107 euro together you get a gift that comes in all year and ends with a book that stays.
When not: if they already have a similar setup with someone else in the family.
What grandparents often don't want
A tablet so they can see photos digitally. Sounds logical, often unwanted. Most grandparents want to hold the photos, not swipe them.
An online album they have to log into. Even tech-savvy grandparents log in once and never again.
A digital photo frame with cloud sync. Works fine for two weeks, then everyone forgets about wifi or the power.
More ideas in our newborn gift guide or have a look at the gift card.