The pink pile is the cliché of the newborn gift for a girl, and it's a cliché because it's true. Parents open ten of the same shade in the first week and don't know where to put it all.

The gifts that stick around are gifts that capture or keep something. Six klikkie gifts that work without falling back on pink romper number eleven.

1. Photo subscription: 10 photos on the doormat every month

A klikkie photo subscription sends 10 printed photos every month. Parents pick them in the app, and you're the one who made this month full of nice moments possible.

Why it works: newborns get photographed a thousand times and almost none of those photos get printed. This gift fixes that without the parents having to do anything. And it isn't more stuff.

Price: 30 euro for 3 months, 55 euro for 6, 95 euro for 12. Give it as a physical gift card (with a ribbon, to hand over in person) or as a digital code (by email, for last-minute).

When not: if the parents are explicitly minimalist and don't want prints. Otherwise ask.

2. Memory Box: a place for the first little things

The hospital band, the first hat, a lock of hair, a handprint. It sits loose around the room until someone gives it a home. The klikkie Memory Box does exactly that: soft-touch laminate, magnetic closure, room enough for a year of photos and the first keepsakes.

Why it works: parents open it, get it straight away, use it that same week.

Price: 15 euro.

When not: if the parents already have older children, since they usually have one from the first.

3. A personal photo book of the pregnancy, as a surprise

Collect pregnancy photos (bump shots, the nursery, the scan photo) and turn them into a Pocket photo book. Give it on the first birthday or the first Christmas.

Why it works: the pregnancy is a phase parents never make photo books of themselves. Someone who does it for them gives something they would otherwise never have had.

Price: Pocket from 12 euro, Large from 25 euro.

When not: if the mother doesn't want her pregnancy photos shared. Ask in advance.

4. Photo album Happy: an album that stays, in pastel

The klikkie photo albums (Happy, Family & Friends, Good Times, It's About Us) are classic photo albums that last for years. The Happy album comes in pastel colours and looks good on a shelf in the nursery.

Why it works: an album in the cupboard is something that lasts. It works for loose photos or for prints from the subscription.

Price: 35 to 50 euro depending on the model.

When not: if the parents prefer to make a new photo book each year rather than one album for everything.

5. Starter Set: scrapbook with klikkie prints

The klikkie Starter Set is a 40-page photo album that lies flat, plus photo corners and a white pen. The mother sticks in prints from her photo subscription, adds dates, and gets a personal scrapbook she made herself.

Why it works: a physical project parents can do over a weekend. Visitors add something to it. A shared project, not an obligation.

Price: 35 euro. Pairs strongly with a photo subscription.

When not: if the parents have already bought a similar album themselves.

6. Combination: photo subscription plus photo album

A common combination: a 6-month photo subscription (55 euro) plus the Memory Box (15 euro). For 70 euro together you cover both capturing and keeping the first months.

For a bigger gift: a 12-month photo subscription (95 euro) plus the Starter Set (35 euro). For 130 euro a gift parents use throughout the first year.

What to skip

Size 50/56 in pink. Parents open six and keep one.

Soft toy sets. The nursery overflows. One special soft toy works, a set of four doesn't.

Flowers that last three days. A physical klikkie gift is still on the shelf a year later.

More ideas in our newborn gift guide or the newborn gift collection.