Photo books for small businesses: how Mundo Rico shares its travels

Key facts. Pocket 10×10 cm softcover from €14 · Large 21×21 cm hardcover from €40 · XL 29×29 cm hardcover from €55 · about 2 minutes once your photos are in.

What is Mundo Rico?

Mundo Rico is a culinary atelier in Genk, Belgium, run by Simona and Marc. They host about 110 cooking workshops a year, for private guests and for companies. That means a wide mix of people walk through the door every month.

For years, Simona and Marc have travelled to learn how people cook in local kitchens. Those trips shape the dishes they teach in Genk. Every recipe has a place and a person behind it.

How did the collaboration with klikkie start?

It started with a LinkedIn chat. Simona asked klikkie for photo books of their travels to local kitchens. The idea was simple. The books would stay at the atelier, so workshop guests could browse them.

Today the photo books sit on the table in Genk. Guests pick them up and ask about the trips.

Why are photo books for small businesses worth it?

Photo books for small businesses work because people like to hold a real book and ask about it. A screen gets scrolled past. A book on the table gets opened.

• It starts a conversation. Guests ask where a photo was taken, and you get to tell your story.
• It shows what makes you different. Mundo Rico's books show the trips behind every recipe.
• It fits the room. A hardcover on a table or shelf feels like part of the place, not an advert.
• It lasts. One book can be opened by guests at every workshop, year after year.

The idea works for any small business with a story to tell. A cooking studio, a bakery, a hair salon, a B&B or a flower shop all have moments worth showing. Let guests find that story themselves, at their own pace.

It does not need a big budget either. A Large photo book starts at €40, so one book per trip or per year stays easy to plan.

Stories matter here. Books with text are ordered about four times as often as books without, so add a line or two to your favourite pages.

What should go in a photo book for your business?

Put in the moments your guests ask about most. For Mundo Rico, that means the trips to local kitchens. For your business, it might be something else.

1. Where it all began. The first shop, the first workshop or the first trip.
2. The people. The team, the makers and the guests who keep coming back.
3. The details. Ingredients, tools, materials, the view from the window.
4. The stories. A short caption that says who, where and why.

Pick fewer, stronger photos. One great photo on a page says more than four small ones. Keep captions short too. A name, a place and one detail are enough, for example "The market where we bought our first saffron".

Making one book per trip or per year keeps each book focused. It also gives regular guests something new to open.

Which photo book size works best on a table?

The Large and XL photo books are the easiest to browse on a table, because both are hardcovers with room for big photos. The Large is 21×21 cm and the XL is 29×29 cm.

The Pocket photo book is a 10×10 cm softcover. It works well as a small extra, for example on a counter or as a gift for a partner. Read which photo book size to choose for a full comparison.

How do you make a photo book for your business with klikkie?

You make it in the klikkie app or at books.klikkie.com in about 2 minutes once your photos are in.

1. Open the klikkie app or books.klikkie.com and choose your photos.
2. Tell klikkie agent what the book is about, for example "our trip to the kitchens of the south".
3. klikkie agent picks your best photos, designs the layouts and writes captions while you talk or type.
4. Check every page and change anything you like.
5. Choose Pocket, Large or XL and order.

You can also make the book together. One person picks the photos, and the other tells klikkie agent the story behind them. That is often the quickest way to get the captions right.

Would you like klikkie to help with photo books for your business, like we did for Mundo Rico? Email hello@klikkie.com and tell us about your idea.

Want to know more about talking to klikkie agent? Read how to make a photo book by voice. Making a book of your own trips first? See how to make a travel photo book.

What is next for Mundo Rico and klikkie?

More books are on the way. Simona says their own book has kept them busy, so the photo book project is a little behind. Simona and Marc plan to make the next photo books themselves with klikkie agent, and they are looking forward to it.

Near Genk? Book a cooking workshop at Mundo Rico and browse the books yourself. Then make one for your own business with klikkie.

What people say about klikkie

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